“Ads are the key to our business,” said Paul Lee, the president of ABC Entertainment Group, on Tuesday. “So we’re not supportive of anything that doesn’t support our advertisers.”

This is why Dish is getting desperate. Broadcasters make money off of ads, not distribution. Satellite distribution (Dish, Directv, etc) is caught in a bad place right now. They have to please two different sets of clients. Not that I sympathize with the companies themselves, but think about how many jobs are at stake. Dish = ~25k employees, Directv = ~27k employees (global employees, not sure about US based employees). Comcast and most cable companies have the better deal, being that they can package their TV with internet service. Satellite doesn't have that luxury, and will ultimately suffer.